At Rayn studios we create product experiences that solve local & global problems with deep user empathy.

We have the ability to work across all industries balancing business goals with user needs and using technology to create exceptional solutions for our clients. We are a team of designers, researchers & content strategists who have worked with fortune 100 companies globally. We bring our whole self to work and are team players who work hard & play hard to solve problems for businesses, people & our planet.

Our services

Emotional engaging

I want my product to be emotionally engaging

  • User Research
  • Usability Testing
  • Heuristic Evaluation
  • Interaction Design
  • Visual Design
Digital Transform

Digital Transformation

  • Take my offline product online
  • Customer journey mapping
  • Personas & focus groups
  • End to end journey mapping
  • High fidelity mocks
  • Design & development
Product track

Is my product on the right track

  • End to end journey mapping
  • Identifying gaps
  • Get new product ideas
  • Get an in depth analysis
Pitch to investor

I want to pitch my idea for an investment

  • Your value proposition
  • User research
  • End to end journey mapping
  • Low/high fidelity mockups
  • Prototypes
website improve

Help me improve my website, app or digital presence

  • Branding
  • Heuristic evaluation
  • Feature ideas
  • Improvements that impact bottom line
  • Mocks for development
  • Google presence
create web presence

Create a web presence for my product

  • Branding
  • Digital identity
  • Website on Google
  • Social media templates
  • Social media plan

Our Portfolio

Our Portfolio



Deen - Rayn Studios



Procheck OEE


TurboTax Mobile App


AR&P Branding
& Web Design


GCSS Dashboard



Our approach

Deep customer empathy

Deep customer empathy

Deep Customer Empathy fosters shared understanding, insights, and motivation to improve the lives of our customers. We gain empathy by observing people where and when they are experiencing pains or problems.

Go braod to go narrow

Go Broad to Go Narrow

Going Broad to Go Narrow focuses our energy on what is most important. We “go broad” by using our creativity to explore a variety of potential solutions. We “go narrow” by focusing on bold solutions most likely to delight our customers.


Rapid Experiment with Customers

Rapid Experiments with Customers tests our solutions quickly. When we run experiments with real customers, we quickly learn what works and what does not, saving valuable time and resources when making our next decision.

Chief Design Officer

Safia Ali

Safia has worked in global companies responsible for spearheading the digital revolution. These include Fortune  100 companies such as Siebel, Oracle, Intuit, eBay and Google, to name a few. Before starting Rayn Studios, she was Head of Product Design for Emerging Verticals at Google. She built & led product design and content teams for 5 verticals in Google Ads. Hiring, coaching and mentoring creative teams to create useful Ads for users & empower advertisers globally.

Her goal is to craft product experiences that make life simpler for consumers & businesses so they can spend more time doing things they love.


Fortune 100 Companies


Years of Experience


Cities Wandered


Fortune 100 Companies


Years of Experience


Cities Wandered

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