What We Do

At Rayn studios we create product experiences that solve local & global problems with deep user empathy.

We have the ability to work across all industries balancing business goals with user needs and using technology to create exceptional solutions for our clients. We are a team of designers, researchers & content strategists who have worked with fortune 100 companies globally. We bring our whole self to work and are team players who work hard & play hard to solve problems for businesses, people & our planet.

Our services

I want my product to be emotionally engaging

  • User Research
  • Usability Testing
  • Heuristic Evaluation
  • Interaction Design
  • Visual Design

Digital Transformation

  • Take my offline product online
  • Customer journey mapping
  • Personas & focus groups
  • End to end journey mapping
  • High fidelity mocks
  • Design & development

Is my product on the right track

  • End to end journey mapping
  • Identifying gaps
  • Get new product ideas
  • Get an in depth analysis

I want to pitch my idea for an investment

  • Your value proposition
  • User research
  • End to end journey mapping
  • Low/high fidelity mockups
  • Prototypes

Help me improve my website, app or digital presence

  • Branding
  • Heuristic evaluation
  • Feature ideas
  • Improvements that impact bottom line
  • Mocks for development
  • Google presence

Create a web presence for my product

  • Branding
  • Digital identity
  • Website on Google
  • Social media templates
  • Social media plan

Our core values

We think about users first and spend countless hours understanding their needs, desires & mindsets

We believe that every individual has to make the team stronger and the team will make each individual stronger

We follow the principles of D4D and create experiences through iterations that we can be proud of

We trust each other and have each other’s backs. We do what we say and say what we do

We keep up to date on latest trends in the space we play and the world we live in. We constantly try to make life easier through technology

Our approach

Deep customer empathy

Deep Customer Empathy fosters shared understanding, insights, and motivation to improve the lives of our customers. We gain empathy by observing people where and when they are experiencing pains or problems.

Go Broad to Go Narrow

Going Broad to Go Narrow focuses our energy on what is most important. We “go broad” by using our creativity to explore a variety of potential solutions. We “go narrow” by focusing on bold solutions most likely to delight our customers.

Rapid Experiment with Customers

Rapid Experiments with Customers tests our solutions quickly. When we run experiments with real customers, we quickly learn what works and what does not, saving valuable time and resources when making our next decision.

Chief Design Officer

Safia Ali

Safia has worked in global companies responsible for spearheading the digital revolution. These include Fortune  100 companies such as Siebel, Oracle, Intuit, eBay and Google, to name a few. Before starting Rayn Studios, she was Head of Product Design for Emerging Verticals at Google. She built & led product design and content teams for 5 verticals in Google Ads. Hiring, coaching and mentoring creative teams to create useful Ads for users & empower advertisers globally.

Her goal is to craft product experiences that make life simpler for consumers & businesses so they can spend more time doing things they love.


Fortune 100 Companies


Years of Experience